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Apple and TV Ad-Skipping

Jessica Lessin on Apple Pitches Ad-Skipping for New TV Service:

For more than a year, Apple has been seeking rights from cable companies and television networks for a service that would allow users to watch live and on-demand television over an Apple set-top box or TV.

Apple told media executives it wants to offer a “premium” version of the service that would allow users to skip ads and would compensate television networks for the lost revenue [...]

It is a risky idea. Ad-skipping would disrupt the entrenched system of television ratings—the basis for buying TV ads. In fact, television broadcasters sued Dish Network when it introduced similar technology last year.

As Jessica Lessin says, Tim Cook and Eddy Cue could have already been talking with media companies and television networks about the rights for the service and ad-skipping.

Once again, it seems like Apple its trying to re-invent and change something that we already know.

Via | Daring Fireball

July 16, 2013