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Defeat The Resistance

Seth Godin on how The Truth About Shipping. His response on how to avoid our reptilian part of the brain to keep us away from moving forward with our projects and ship on time.

Defeat the resistance.

Keep your team small. Smaller than that. No team at all if you can help it.

Ship often. Ship lousy stuff, but ship. Ship constantly.

Skip meetings. Often. Skip them with impunity. Ship.

Read the Article | The Truth About Shipping

June 28, 2013

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