Nono.MA

Defining Authenticity

OCTOBER 11, 2017

We call a brand or a person authentic when they're consistent, when they act the same way whether or not someone is looking. Someone is authentic when their actions are in alignment with what they promise.

Showing up as a pro.

Keeping promises.

Even when you don't feel like it.

Especially when you don't.

—Seth Godin

Read the whole thing on Seth's Blog.

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