Seth Godin On Ebola
It's tragic but not surprising to watch the marketing of another epidemic unfold. [...] Ebola doesn't 'know' that large funerals are traditional, but it certainly takes advantage of them to spread. Ideas don't 'know' that bad news travels fast, and that the internet makes ideas travel faster, but they take advantage of this to spread.
Cable TV voices that induce panic to make their ratings go up are directly complicit in amplifying the very reactions that magnify the impact of the virus. Attention-seeking media voices take us down. All of us.
It's tempting to panic, or to turn away, or to lock up or isolate everyone who makes us nervous. But we can (and must) do better than that. Panic, like terror, is also a virus, one that spreads.
We have an urgent and tragic medical problem, no doubt, but we also have a marketing problem.