'Attention is Limited And Nonrenewable'

JULY 14, 2014

An excerpt from Frank Chimero’s The Shape of Design:

Attention may seem like an easy gift to give, but it is not; it is the scarcest resource available because its quantities are limited and nonrenewable. We can’t produce more attention, and there are ever more things vying for it each day. Attentive audiences should be rewarded with high-quality work, and there should be a symmetry to the quality of each.