Just came across a link on Hacker News that reflects the rejection to Google's new design I had earlier this week. Something inside me was begging for Google not to go that route as it seemed extremely odd.
At the moment I didn't know exactly why that reject was. It seems it was because I had been trained to recognize the URL's on top of search results' titles as ads.
Greatly reflected by Craig Mod's words:
There's something strange about the recent design change to google search results, favicons and extra header text: they all look like ads, which is perhaps the point?