Dieter Rams on As Little Design as Possible:
Less but better — because it concentrates on the essential aspects, and the products are not burdened with inessentials. Back to purity, back to simplicity.
This approach taken by Dieter Rams on product design claims for a focus on the reasons why a product even exists. Leaving everything else aside, as all it can do is distract from the main concept.
The Less But Better philosophy can be applied to almost any discipline, and even more if it involves a creative process.
“Surfaces that were without apology, bold, pure, perfectly-proportioned, coherent and effortless."
“No part appeared to be either hidden or celebrated, just perfectly considered and completely appropriate in the hierarchy of the product’s details and features. At a glance, you knew exactly what it was and exactly how to use it.”
Jony Ive, currently Senior Vice President of Design at Apple, talks on Dieter Rams work as an inspiration source for his designs at Apple. It clearly can be seen in the new iOS 7, where the minimum amount of features are being implemented, reducing them as few as possible, but better.