'How Will You Choose Your Next Project?'

JULY 2, 2014

After you make a list, after you've exhaustively chronicled your options, will you choose: easy, cheap, proven, brave, certain, big payoff, fun, convenient, known, unknown, important, urgent, challenging...

There is no perfect answer, but knowing which way your compass points (and saying it out loud) is the best way to move forward.

Seth Godin

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