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App Store pricing upgrades have expanded to all purchase types

MARCH 10, 2023

Apple just unlocked new options to price apps: ten-cent steps between $0.10 to $10, fifty cents between $10 and $50, and so on and so forth.

Choose from 900 price points — nearly 10 times the number of price points previously available for paid apps and one-time in-app purchases. These options also offer more flexibility, increasing incrementally across price ranges (for example, every $0.10 up to $10, every $0.50 between $10 and $50, etc.).

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