Google using Gemini models for more persuasive Google Ads

FEBRUARY 22, 2024

Performance Max campaigns serve across all of Google’s ad inventory, unlocking more opportunities for you to connect with customers.


[Google announced] several new features to help you scale and build high-quality assets — including bringing Gemini models into Performance Max.


Better Ad Strength and more ways to help you create engaging assets.

[A]dvertisers that use asset generation when creating a Performance Max campaign are 63% more likely to publish a campaign with Good or Excellent Ad Strength.